The distinctive attraction of Uganda as a tourist destination arises out of the variety of its game stock and its unspoilt scenic beauty. Uganda generally has substantial natural resources for tourism with a variety of landscape and ecosystems, climates and cultures. Some of its features are outstanding by international standards such as the sheer variety of bird species, while others are unique. The Ugandan experience has novelty and rarity values not easily found elsewhere in Africa.
The Uganda Tourist Board, with the assistance of the European Union, has identified several tourist products that it is felt can attract visitors to Uganda in their own right. These include:
- Avi-tourism (bird watching)
- Sport fishing
- Primate tracking (Gorillas, Chimps and others)
- Game Viewing
- Walking and trekking
- White water rafting